Promoting Your Website Through Writing Articles
One of the most popular methods of helping your website is through the writing of articles and then publishing them on websites / ezines who allow articles to be submitted. There are several things to bear in mind for the successful use of articles.
1. For articles to have the best effect they should not be duplicated on your site. If you submit articles already on your site, you will lose the unique content from your site. Unfortunately this approach does mean hard work. If you write a good article it seems a shame not to have it your own site as well google scraping api. One approach I would suggest is that if you wanted to promote “yoga exercises” I would first create good pages and articles about “yoga exercises”. I would put these on my own site. (Before promoting a site you should make sure there is something worthwhile promoting). Then I would write an article specifically for the purpose of promoting this site with appropriate links. This means no matter how many times the article gets copied you will not get any duplicated content issues and not be associated with “scraper sites”
2. Of course there are no hard and fast rules, some people have said they have reproduced their own articles without any adverse consequences. Also it may depend on your goals of writing articles. If it is really good article publishing it in more than one place may give you the benefit of having many people reading it. However I would be careful about doing this too much, especially since Google is likely to be working to devalue this SEO technique.
3. If you want to promote a site on “yoga exercises” make sure you write articles on a related theme. This might be general articles on yoga, meditation, personal well being e.t.c. Links will only be valued when they come from sites and articles with the keywords you want to promote.
4. Related to the above point is developments from Google. Google is working hard to stop “google bombing”. Remember the days when “miserable failure” used to return a page on an American President? Now it is no longer does, Google is increasingly suspicious of links from unrelated pages. Thus if you link to your yoga site from an article on “Varieties of English Cheeses during the late medieval period of 1600-1700”. Google will probably view your yoga links as “link spam”. It is not inconceivable your site may get a bad reputation with Google if you do this too much.
Google has started rolling out new collection of Penguin update to nail spammers. Now the latest SEO News Google rolled out Panda updates which killed many spammers, later earlier this yr they deindexed major personal networks on SEO strategies. The indication is evident-Google’s next target is internet spammers. This contains those who tried to govern searching engine rating by means that were in opposition to site owners TOS. However, not like Panda replace penguin replace was not severe on blogger.
It was extra focused towards the folks, who purchased theme footer hyperlinks, indulged in personal network hyperlink scheme, keyword stuffing, over optimization etc. It has also sparked the talk of rise if detrimental SEO strategies which has been around because the born of search engine optimization trade itself. It will be tough to comment whether unfavorable web optimization works or not, however there have been few makes an attempt to show the same.
Matt Cutts of Google Web spam crew already provided some steps to eliminate Penguin slap, but the outcome could be only seen when Google rolls out a ‘Refresh’ update. In worst situation users must start from the scratch again. WMPU is a wonderful example of how footer hyperlinks from theme can have an effect on you negatively. After all, they will come back to where they were earlier than when Google decides to roll out the subsequent refresh. However still it is an excellent instance of what not to do to over-optimize your site.
Over-optimization: Over optimization has at all times been a debatable issue. Always attempt to present very best quality content to the readers not search engine. By no means ever attempt to stuff keyword in your post. In addition to sustaining keyword density beneath four%, users should avoid linking to dangerous neighbors, excessive inner linking, no anchor textual content variation and other associated issues.
Word Press users usually use search engine optimization sensible link plug-in to interlink the posts with desired anchor text. Use the plug-in wisely and try to present anchor textual content variation in any other case penguin penalty will incur in next update. Similar goes with ‘search time period tagging’ plug-in. It inserts the key phrase on the bottom of the put up which is foul SEO strategies.
The original Panda Update affected about 12% of search results in the U.S. Google tried to punish scraper sites and content farms with this algorithm update. Panda tends to punish sites with duplicate content or poorly written content although duplication of a few pages or a small percentage of poorly written content is unlikely to trigger Panda.
From an SEO perspective, the thing to remember is that Google is constantly tweaking its ranking algorithm. Panda, however, is not an algorithm update. Panda is merely part of the overall Google algorithm just as Page-rank is. Panda is a filter that Google hopes will help it locate low-quality pages. If you got too many low-quality pages on your website, your entire website will get Panda-fied (so to speak). That won’t make your site disappear in the search results but will appear lower on the search results page.
Among on-page SEO factors, content quality and freshness are of critical importance. The SEO needs to target appropriate content keywords that have been used naturally in sentences. Keyword stuffing is a big no-no. In terms of the HTML code, the TITLE tag should be unique to the page and descriptive. It should have appropriate meta description, header tags and structured data. Site reviews and rankings by readers, social media sharing, and the history of the site are important as well.
Google itself has given helpful advice about how to build high-quality websites in the wake of the Panda algorithm change. Some of the factors to consider while judging a website include whether the information on the site is trustworthy, whether it has been written by an expert, whether the site has duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations. Content on a site should be put with a view to engaging the readers of the site rather than attempting to guess what might rank well in search engines. Articles on sites need to provide original content, research and analysis. A good site is one that visitors want to Favorite or recommend to friends.google scraping api